Alpha Group import fish from various part of the globe into East Africa. Main varieties are Tilapia, Mackerel, Herrings, among others. These imported fish are marketed widely which is a cheap source of protein compared to other local fish and meat which are very expensive for the population. Many small scale traders and house hold population get employment in dealing with these imported fish varieties . This helps in eradication of poverty and malnutrition among children.

Samaki Poa deals with selling fish locally, and shops are located in geographically identified places to reach fish eating population in deeper parts of Kenya.